The First Online Banner Advertisement

Banner advertising is one of the types of advertising. Do you remember big images that are rectangular and stretch across the top, bottom, or even sides of a website? Yes, those are banners. Usually, images, not text, are put on banners as they attract more attention from consumers.

The first banner advertisement was used in 1994. Wired Magazine’s website (former hotwired.com) deployed the first banner ever. At the top of the website, there was a graphic image, “Have you ever clicked your mouse right HERE? You will”. Then, after clicking, a reader was sent to a campaign for AT&T.

The goal of any banner advertisement is to promote a brand and to get more visitors to their website. Consumers are bombarded with advertising online; maybe that is why the bigger your ad is, the more chances it will spot the eye of a reader.

For the last decade, online advertising has gone an enormous path. These days, internet advertising is one of the main strategies used by companies. Banner advertising itself plays a role in creating brand awareness, retargeting an audience, and generating leads. Sometimes banners can ask users to sign up for a newsletter, sometimes notify about sales or free trials, but most importantly, they work. Besides, now banner advertising is affordable to any business because it costs not more than traditional advertising.